Heartland Suites, LLC
Fairfield, IA
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A thriving, upscale turnkey B&B in Fairfield s Downtown Cultural District, directly across from the new Sondheim Performing Arts Center. Three separate properties, each tasteful in their own way, perfectly accommodate a variety of travelers needs, either short or long term business travelers, casual visitors or romantic getaways. This successful business which still contains untapped potential enjoys high occupancy in a thriving Midwest town. The Courthouse, which is the county seat and on the National Register of Historic Places, is just across the street. Howard Park is located one block away, it s very lively in the spring and summer and the home of the Fairfield Farmers Market. Beside numerous activities and attractions, there are over 31 locations in Fairfield that are listed in the National Register of Historic Places. All in all, the MainStay Inn is situated in a prime location. Together The MainStay and its companions 'The Cottage' and 'Executive Suites' include 11 guest rooms. If desired this package can be split into 3 individual properties, each purchased individually. Asset Information: All 3 real properties and furnishings except for sculptures and fine art. Highlights: The outlook for the future of these markets is outstanding. It s proven that people are doing more staycations. People are staying within driving distance rather that flying elsewhere. Fairfield was chosen as one of the destination cities of the state of Iowa and this has drawn a lot of interest. The University s enrollment is up and looks to continue growing at a significant pace. Business in Fairfield is vibrant and taps into the national and world markets which reduces it s dependence on local economic fluxuation. The City of Fairfield is just about to become Sustainable , that s huge! We are a Green hotel and have been a member of the Green Hotels Association.
Competition: We call ourselves the only luxury downtown accommodations, because we are. We are upscale and refined. We have the niche in the downtown area.
Growth/Expansion: We haven t marketed to the Weekend Getaway segment, however with interest from surrounding cities like Cedar Rapids, Iowa City, Des Moines, that is definitely a potential market. We have often considered putting in a Coffee shop and Bakery in the Carriage House. Our vision is that customers could stop in the morning have a baguette and coffee and buy their whole grain bread. With two floors, the Baker could live upstairs.
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